Find the best templates for every step of your fundraising experience, organized by platform.
Private Fundraising Period (Introduction):
Use the following template in the first email you send out to your social network. Feel free to modify it any way you want.
Friends, family, colleagues, acquaintances, etc.,
I am happy to announce that (insert company here) is crowdfunding a 0% interest loan on Kiva. Kiva is the first and largest micro-lending service in the world that has distributed $709 million over 10 years, in 85 different countries, among 1.5 million small businesses.
I am currently in a private fundraising period, during which I have 15 days to get XX lenders in order to make it on the public platform where anyone on Kiva can lend to me. The funds from this loan will go towards (insert short description of loan use).
I would like to ask you to lend as little as $25 (which you will get back!) so that I can progress to the public fundraising period. If you would like to support me, please follow this link to my profile page (insert profile link here). This is the only way your loan will be tracked as coming through me. Thanks for your support, I am honestly so grateful!
I sincerely appreciate your support!
Private Fundraising Period (Follow Up):
Consider using the following template in the second email you send to your social network. Many of your friends probably would love to lend to you, but they may have forgotten if there was no sense of urgency. Focus on customizing your message for each person.
Dear (insert name here),
I hope you're doing well! I recently sent you a message about my 0% intererst loan on Kiva for my business. I'd really appreciate it if you could lend as little as $25! (If it is appropriate, consider asking for more).
This loan is important because it will allow me to _____. In case you lost the link, here it is again: (insert your loan profile link here).
Again, this is a loan, not a donation, so your money will be returned as I pay back my loan. Your support has always meant a lot to (insert the name of your business here) as well as myself. Hope that you can help with a loan of $25 and share this with your network!
Please make a contribution before (insert date here). Every dollar helps, and I would sincerely appreciate your support! Let me know if you have any questions.
Public Fundraising Period:
Consider using the following template throughout the public fundraising period. Make sure you're not spamming your contact list, so customizing it is key. Try to focus on specific people you can reach out to and personalize your email.
Dear (insert name here),
I made it through the private fundraising period and now my loan is posted on the Kiva public page! I have 30 days to fund the remainder of my loan to receive my loan - funding on Kiva is an all or nothing deal.
If you're still interested in supporting me, please use the following link: (insert loan profile link here)
Please consider lending - I sincerely appreciate your support! Let me know if you have any questions.
The best Facebook posts:
- Have a call to action: Whether the post is a thank you or a status report, always include your invitation link to encourage more lending.
- Tag supporters: Tagging people increases the likelihood of their seeing your post. To tag someone on Facebook, use the @ symbol, followed by their name.
- Have pictures: Use images of yourself and your business to gain more attention. Readers are more likely to read your message if you attach a photo with it!
Hey everyone! I’m fundraising a loan on Kiva to help grow my business, (your organization)! Please lend a hand and loan me as little as $25 on (loan profile link). Thanks!
Fundraising alert! There are only 2 days left to make a loan to my business, (your organization), on Kiva. Every little bit helps, so please visit this link before (date) to lend as little as $25: (loan profile link). If you can, spread the word to your friends, families, and coworkers! This is a loan, not a donation, so you will get your money back as I repay the loan. Thank you for your support!
Hey everyone, my Kiva loan is already at 31%. My goal is to reach 37% by the end of day! Please help by visiting (loan profile link) and lending $25 or more. Thanks!
Thank you, _____! We are now over 60% - very exciting! Thank you for helping make our dream come true. Spread the word with (loan profile link).
Thanks to _____, _____, and _____ we are now over 60% funded! Thank you so much for all your support. Check out my loan at (loan profile link).
We just passed 60% funded thanks to lenders like _____. Help me keep up the momentum by lending here: (loan profile link)! Every dollar helps!
The best Tweets:
- Have a call to action: Whether the post is a thank you or a status report, always include your loan profile link to encourage more lending.
- Tag supporters: Tagging people increases the likelihood of their seeing your post. To tag someone on Twitter, use the @ symbol, followed by a name.
Help my business grow by lending to my 0% interest loan @kiva: (loan profile link). Every bit helps – loan as little at $25!
Only 1 week left to lend to my business on @kiva: (loan profile link). It’s a loan, not a donation, so you get paid back!
My 0% interest loan is up on @kiva: (loan profile link)!
Support my business by contributing to my loan on @kiva: (loan profile link). Loans start at $25!
Thank you @_______ for supporting my @kiva loan! Help my business here: (loan profile link)
Hey everyone, my Kiva loan is already at 31%! My goal is to reach 40% by the end of day. Please help by visiting (loan profile link). Thanks!
Phone Call Guide:
Start by making a list of people in your network you want to call, and keep track of their lending over time. When you talk with someone on the phone, you should explain the following points:
- Why you are asking for a loan. Make sure they understand how will it help your business and community.
- You are asking for a loan, not a donation. Everyone will be paid back when you repay the loan.
- They can lend as little as $25.
- Explain that you think of them as a close friend that you can count on for support.
- Urge them to act now and lend immediately.
The best Conversations posts:
- Have pictures: Use images of yourself and your business to gain more attention. Lenders can become new customers as well, so make sure to update them about your business!
- Thank lenders: Show your appreciation to and build connections with the people who have supported you.
- Utilize other's networks: Ask lenders to share your invitation link within their own networks, further increasing your reach.
conversation tab templates:
Thank you, ______! And thanks to all lenders who have contributed in the last couple days to get us over 60% - very exciting! I am so very grateful to this Kiva Zip community of lenders.Thank you for helping make our dream come true.
Thank you John for your wishes, we are so grateful for your support!
Whooo! 42% raised. I cannot believe it. What an amazing feeling to be supported by the Kiva community and all of our fans, friends, and family! If you're interested in seeing how many organic fruits and vegetables (A LOT) are actually in our juices, take a look at this quick video we put together: (link to video). Special thanks to all who've loaned so far. This loan will help us get the necessary staff that we hire up to speed and move us to the next level. THANK YOU! Cheers to you for helping us make the world healthier one person at a time and for supporting an environmentally-friendly woman-owned business.
You can download a flyer template here.