Why are you applying for a Kiva Loan?

THE PURPOSE OF THE LOAN?

We and the lenders need to hear why you need the money and what you plan to do with it. How will it help you grow? The more specific you can be, the better.

You need two different versions of this. A 1-2 sentences summation to go at the top of the loan’s page, and a 1-2 paragraph expansion under the description of your business. Both should be clear and understandable and communicate the general and long-term effects of the loan. Use a clear number break down to show as much specificity as possible.

Don’ts

LP+donts.jpg

WHY IT DOES NOT WORK:

  • Too vague and short

  • Does not give any detail on how the loan will help the business

  • No description of future plans or how the funds will be used

Do’s

Example 1

LP Apryl do.jpg

WHY IT WORKS:

  • Gives concrete items they will purchase with the loan

  • Emphasizes how the loan will benefit their business

  • Describes future plans and overall goal of the loan

Example 2

LP Joseph do.jpg

WHY IT WORKS:

  • Clearly lists items to be purchased with loan funds

  • Mentions how the loan will be used in the future

  • Describes how the loan will impact their business